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IBC Legal's 2nd
Advertising & Marketing Law Conference 2012
24 April 2012
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Critical legal and commercial advice for you at the year's key advertising & marketing law event
It’s imperative to avoid wasted costs on campaigns that cannot be completed because of legal changes!
Many advertisers used to rely on their own websites as a place that they could advertise without the full force of regulatory scrutiny. The ASA has now had jurisdiction over companies’ own websites for more than a year, and the Chief Executive of the ASA will be giving an overview of the impact of the first year.
As online and mobile advertising become an ever greater part of the marketing mix, the challenges of the Data Protection Directive are becoming increasingly threatening, particularly as there seems to be no general agreement between the regulators and trade bodies about what is required to achieve compliance when using cookies. A representative from the Information Commissioner’s Office will be on hand to give the official view.
Find out more on the latest agenda for the Advertising and Marketing Law conference.
Other topical issues to be addressed at the Advertising and Marketing Law Conference
- A review of the pitfalls of using social media, with speakers from industry, the Office of Fair Trading, Facebook and Unilever. read more
Comparative advertising continues to be the cause of some the biggest disputes between advertisers, so hear the latest on the most recent decisions by the ASA and the Courts. read more
Share the expertise of leading speakers at the 2012 Advertising and Marketing Law event:
Chaired by:
- Brinsley Dresden, Partner Media, Brands and Technology, LEWIS SILKIN
Expert speakers include:
• Guy Parker, Chief Executive, ADVERTISING STANDARDS AUTHORITY
• David Evans, Senior Data Protection Practice Manager, INFORMATION COMMISSIONER’S OFFICE
• Jason Freeman, Legal Director of Consumer Markets Group, OFFICE OF FAIR TRADING
• Luc Delany, European Policy Director, FACEBOOK
• Lisa Ball, Director, Customer Legal Affairs, EVERYTHING EVERWHERE
• Jamie Barnard, Global Digital Legal Counsel, UNILEVER PLC
• Richard Lindsay, Legal Director, IPA
• Akash Sachdeva, Partner, EDWARDS WILDMAN PALMER UK LLP
• Richard Graham, Partner, EDWARDS WILDMAN PALMER UK LLP
• Stephen Groom, Head of Marketing and Privacy Law, OSBORNE CLARKE
• Dr. Søren Pietzcker, Partner, HEUKING KŰHN LŰER WOJTEK
• Dr Ian Walden, QUEEN MARY, UNIVERSITY OF LONDON; Of Counsel, BAKER & MCKENZIE
• Rick Kurnit, Partner, FRANKFURT KURNIT KLEIN & SELZ PC
Attend this one-day Marketing & Advertising Law event to:
• Receive a full update on how the Advertising Codes of Practice have been received by the industry
• Receive a full review of the Data Protection Directive and its impact
• Gain comprehensive guidance on social media and the latest technology and legal issues related to them
• Develop an applicable strategy for managing risks of social media
• Overcome challenges and create opportunties by establishing best practice: Facebook share their experience
• Achieve clarification on ambush marketing and the London Olympics 2012
• Overcome the varied challenges of branded content, advertiser-funded programming and product placement
• Receive an advanced discussion on comparative advertising
• Receive a full summary of image rights for famous people in different countries
Why attend events in this series?
"We heard the main players in this area go through everything then some. Left feeling completely brought up to speed and with an excellent resource booklet."
Mark Manley, Brabners Chaffe Street
"The speakers were particularly good and littered their presentations with interesting case law they worked on"
Delegate, Novartis
Lead Sponsor:
Association Partners:
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Download Latest Information Now
(updated 20 May 2012)
Why attend an IBC Legal conference?
"You come with a lot of knowledge but they still force you to rethink what you know and refresh your knowledge"
Delegates at the last Advertising & Marketing Law conference included:
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